Written by CloudTalent – published 20 September 2013

After reading the blog  ’Two of the dirtiest words in the Valley’  http://pandodaily.com/2013/09/17/two-of-the-dirtiest-words-in-the-valley-big-data/, Chris Wheeler, CloudTalent’s Principle Architect shares his thoughts on ‘Big Data’.

“Personally I love it when new buzz words and transformation technologies hit the market, being an infrastructure consultant of a number of years it often takes me a day or two to see under the covers and realise what is being actually being offered to technology consumers.  The trough of dissolution is a fact of life based on the way new technologies are sold into the market place riding on generic benefits not linked to customer issues or requirements, however the hype is infectious as we all love new technology that promises to deliver value.  But does it?

“If we dig underneath Big Data I find that it is simply another way of delivering Information that should provide value to an end user, so nothing new, Business Intelligence has been around for years and is well understood.  Big Data is just a bad name!  Data has no value, the value lies with Information and the skills required in stitching it together to derive that value.   To be clear the technologies that underpin Big Data are not bad and in my opinion are a required diversion from the legacy BI technology providers, Big Data is just a Marketing Misnomer.      Commodity Scale out analysis engines, software and hardware that can deal with ever increasing amounts of data to provide the right information at the right time can only be a good thing for business.

“Bad Name, good intentions..”

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